Small business owners though that social media was an effective way to make their company known and therefore more profitable. But the lack of strategy and organization made some business to spend time and money with little or no profit.
Small business have a hard time converting all those likes they gather into sales or services, their Web pages are created in isolation, unsure of how to coordinate everything, creating a rough navigation through the internet.
Now a days Social Media Advertising is the choice of most businesses. This is one of the most relevant social media trend and is a very effective way to get your product or service to current and prospect customers.
Social Network are a excellent opportunity for advertising because the variety of medias targeting, mobile devices and demographics. Social media advertising as come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015, just ten years later. (From Marketing Land)
Social advertising (pay searches) is the way to go if you want to attract visitors to your website through search. Social media Advertising help to find new users when they are proactive and targets relevant users before they even begin their search.
Then again in order to get the proper results a company need to be strategic on how to spend money, the material selection, frequency and demographic otherwise the company will be putting resources and effort to obtain unsatisfactory results.
Social Advertising is the way to obtain desirable results, but you should fallow certain guidelines to be successful with your advertising strategy. you can see some of these guidelines at www.sproutsocial.com (7-step Social media Advertising strategy to better performing ads, by Alex York)
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