Social media is a culture of transparency and honesty that must be embraced; leading by example is one of the best ways to introduce it to a company.
Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of a campaign.
Social media marketing doesn't always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.Successful and viral campaigns don't just test out social media, they jump in it. Pushing the envelope can create the buzz that makes your campaign memorable.
Social media can be used to inform consumers in real-time of how a corporation is reacting to events that affect the customer. Transparency in the process and access to constant information can help stop a negative story from going viral.
Being active on Twitter is great but tracking and seeing who's mentioning you, is the next step. Social media allows for the possibility of great customer service, and with it, better brand loyalty.
Not very many things are better than a CEO that blogs or uses twitter. Having a CEO that blogs is great, but increase the number of blogs and you increase the number of connections. Leveraging your employees to write about what they love conveys the corporate dedication to the industry.
Take a CEO that twitters, add in a great personality and you have a recipe for social success. Ingraining social media into the culture of a corporation means that every consumer interaction is personal. Social media doesn't have to exist wholly online.
Social media isn't all about ROI, but it is possible. Creating cross-platform strategies can lead to the most success, especially when your demographic is already Internet and technologically knowledgeable.Blending offline marketing with online efforts can build a community around a brand..
Some Big Brands in Social Media
Viva Voce Group: Social Marketing care
Platform(s): You Tube, Instagram, Linkedin, Pinterest, Facebook, Email, Blogging
VIVA VOCE GROUP believes that we truly live in the age of "Story Wars" and the best stories are the ones that are shared, and standout above the rest! They focus on producing creative & entertaining content to keep your business in the conversations with your current customers, and encourage new customers to join in. One characteristic that distinguishes them from any other firm here in Edmonton is the fact that there is an in house production team that is always ready to tackle even the most challenging of tasks.
Southwest Airlines : Social customer care
Platform(s): Twitter, Facebook, Pinterest, YouTube, Instagram The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. CA Technologies : Brand advocacyPlatform(s): Twitter, Facebook, YouTube, LinkedIn They believe that a single idea can change the world. Great ideas only matters when they became real, ready to launch products and services, that's why their mission is to help their customers eliminate the barriers between ideas and business outcome.
Purina : An authentic brand voice
Platform(s): Twitter Their passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, they've seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen families and bring communities closer.
Coca-Cola : Social videoPlatform(s): YouTube To continue to thrive as a business over the next ten years and beyond, Coca-Cola looks ahead, understand the trends and forces that shape its business today and in the future, they move swiftly to prepare for what's to come. The Company gets ready for tomorrow, today. Creates a long-term destination for the Company’s business and provides Coca-Cola with a "Roadmap" for winning together with its partners.
The New Yorker : User-generated content
Platform(s): Facebook, Twitter, Instagram, Tumblr, Google+, Pinterest, Snap chat, Linkedin The New Yorker is a weekly magazine offering a signature mix of reporting and commentary on politics, international affairs, popular culture and the arts, science and technology, and business, along with fiction, poetry, humor, and cartoons. The magazine is available in print at newsstands and by subscription. We also publish each week’s full issue in an app for tablets and smart phones, available for download through the App Store, Google Play, or Amazon.
Starbucks : Using influencers
Platform(s): Instagram, Twitter, Facebook, Vine Starbucks is the premier roaster and retailer of specialty coffee in the world and has become a truly global brand. From the beginning, they have recognized that you, and partners, are critical to their continued success. Starbucks reputation for the finest coffee in the world, legendary customer service and the highest integrity is the direct result of their collective efforts. How they conduct their business and treat others; partners, customers, communities, suppliers and shareholders will continue to determine how the world views Starbucks. Social media isn't only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with "My Starbucks Idea." Graco : PicturesPlatform(s): Facebook, Pinterest, Twitter, Instagram, You Tube, Google, Blog Social media is about sharing all types of content, including photos. Facilitating the sharing is easy, but gaining something from it requires a sound strategy. Graco did just that, by building a community around their products using Flickr. Flickr isn't the center of their campaign, but they promote it heavily with the Graco blog which also creates an incentive for others to submit pictures. The photographs help highlight the people behind Graco and the consumers using their products.
Blendtec : Brand AdvocacyPlatform(s): You Tube Will it Blend? Is considered one of the most successful viral marketing campaigns of all times.At Blendtec, one of the things that keep them inspired is seeing how their products make a difference in others’ lives. Hearing the stories of tube-fed babies, people with health issues or those with weight-loss goals encourages them to continually work hard.
Sun Microsystems : Blog
Want your blog to really make a splash? You could learn a lot from Sun Microsystems's CEO Blog. Jonathan Schwartz's blog received about 400,000 hits a month in 2016. It's not the number of hits that make his blog a social media success, but the openness on it. Positive and negative comments are allowed, and even the most inane are approved. Transparency from the highest position in a company trickles down and increases trust from consumers
Burger King : Blog
PLatform(s): Facebook, messenger
Recently, Burger King has really been pushing the envelope with their marketing. They first started with whoppervirgins.com, and then entered the social space with the "sacrifice ten friends" facebook application. The campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers. Sadly, the application was shut down as quickly as it started by Facebook, citing privacy concerns. Regardless, the application was beautifully built and the idea was perfect. Burger King built in the ability to share it, the incentive to use it, and added just enough humor to make the campaign a hit.
IBM : Blog
Platform(s): You Tube, linkedin, Facebook, twitter
When IBM decided they wanted to start using blogs, they didn't just create one blog, they created an entire network. IBM created a way and allowed their employees to write about their experiences, what they're working on, or any other topic of choice.IBM capitalizes on the intelligence of their employees to give consumers insight into what happens behind the scenes. By giving the industry experts they've hired a voice, IBM is able to highlight the people behind their products. Users get to see how IBM operates, and are given a direct connection with IBM employees