• Viva Voce Group

Organic Reach Versus Paid Reach

(Mukai Maromo)

There are plenty of ways to reach people on Social Media these days, but they all fall into two categories, Organic Reach, and Paid Reach. Today we are going to explain the difference between the two and shed some light on how it all works.

Organic Reach

Organic reach is the outreach you achieve without having to pay for. Organic reach is important primarily because all the views, follows and likes you obtain this way are people who will more than likely stay tuned in to what you have to say on an ongoing basis, and secondly, it shows you which post are more likely to be gain people’s attention, allowing you to carefully pick which posts to “boost,” and more importantly, how to structure your posts so they are have maximum impact. *Boosting a post is paying for the post to be broadcasted across the profiles of users that fit into a demographic of your choosing*

Paid Reach

Paid reach is the outreach that you have to pay for in order to obtain. Paid reach is important because it allows you to advertise your products and services to those people who aren’t in your immediate network. As a marketing strategy this has proven to be a very effective one, as you can potentially reach a large number of people for a small price, more importantly, you can pick who you market to using a wide range of parameters (age, gender, location, income level etc.) Used together, Organic Reach and Paid Reach can be very powerful weapons for you and your organization.

The most effective Social Media strategies take advantage of both Organic and Paid reach, and done right, the benefits are boundless. Remember, Social Media Marketing and Management are full time jobs, and if you cannot dedicate the appropriate amount of time to it, you should hire someone who can!


VIVA VOCE Group is Edmonton’s premiere Social Media Marketing, Social Media Management and Social Media Content Production firm. Edmonton’s only Social Media Marketing, Management and Content Production firm with our own in-house production staff, making all you photo, video and graphic design needs a one stop shop away. CONTACT US NOW to set up your consultation, whether you are looking for an effective Social Media Marketing strategy, ongoing multi-platform Social Media Management, high quality Social Media Content Creation, or all 3 services, we have what you need.

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