IS YOUR BUSINESS LIKE BIGFOOT?
Some people may disagree with me, but with today’s technology, shouldn't we have concrete proof that Bigfoot exists? I'm sure you would love to see some proof that these guys exist! Where are the films, photos, foot prints , etc., and not the fake ones that some people photoshop to have something to talk about. That is no different then the business down the street doing the same service you do but at half quality and getting all the attention.
We have gone to the moon and beyond, yet we cannot confirm the existence of these big guys. With today’s technology it would be almost impossible for these creatures to elude our surveillance, yet some people still believe they exist. Believing is good for our imagination but what's more beyond that?
Nowadays almost everyone has a phone with some recording capacity; video, photo or audio that they can record events or unusual things. Social media would explode if someone had concrete proof that these boys or girls are here in the bushes. So, we agree that Social Media is a powerful tool. So, lets separate fiction from reality. Social media can spread news and knowledge very quickly if it's within the global consciousness or frame of mind of the collective whole. So, as an example; if Bigfoot is somewhere in the forest, and someone saw it, you would want them to share that with you, so you could see it, and if you saw it, you would want to share that with your friends, to show them what you saw.
This way is how Social Media networks work and is ideal for spreading the knowledge of your service or business. So how do you ensure you do not behave like 'hidden' Bigfoot, so no one knows where you are or what you do, but rather as a 'seen' Bigfoot, in that, when they do see you and receive your message, it resonates with people and compels them to share it with their friends. You MUST be part of the global consciousness of your consumers. That is the only way you will go 'Viral' by speaking the message your consumers want to hear. This situation is done with a problem/solution mentality. It is important that as an organization you are aware of your message and that it resonates with your consumers. What problem is your company looking to solve?
Allowing your company to be like 'hidden' Bigfoot will get the same results. You provide the service that everyone is looking for, but they cannot find you, so your business does not thrive. Getting out there
were people can see you, can film you, take pictures of you and talk about what you are all about take courage and the right message. If you do not create that message, your consumers will create it for you, and it may not be the message you stand behind. Being in the open so everyone can see you can be scary especially if it's the wrong people seeing your message, but staying in the forest where no one believes you even exist is scarier. So, let everybody know that you exist and are here, ready to serve and to do business with them.
Getting a Social Media Marketing company behind you insures that you have the right consistent message and people understand your service or product. Be sure to find a marketing company that resonates with your message. The last thing you want is to be the first Bigfoot seen at a hunting convention. A Social Media Marketing company will show your consumers that you are here and ready to be seen. It's like as simple as opening your door with a sign that says "OPEN FOR BUSINESS!" You want to be a successful company that everyone is looking for, but do not want to be one that they cannot find.
“VIVA VOCE Marketing Group is Edmonton's premiere Social Media Marketing, Social Media Management and Social Media Content Production firm."
Edmonton’s only Social Media Marketing, Management and Content Production firm with its own in-house production staff. All your photo, video and graphic design needs in a one stop shop.
CONTACT US NOW at www.vivavocegroup.com or give us a call at 780-784-VIVA (8482) to set up your FREE consultation. Whether you are looking for an effective Social Media Marketing strategy, an ongoing multi-platform Social Media Management team, high quality Social Media Content Creation, or all three services, we have what you need.