• Viva Voce Group


Confused about Branding? well you are not alone; we all ask what is branding? the popular version was that at the beginning it was a symbol to identify ownership of a product or service!

Branding was used to identify your product from the competition, now a days it is more important than ever specially in Marketing, it is the immediate recognition from a customer when they see the logo of your company or product!

Branding is a movie target and marketers need to evolve according to consumer’s behaviour!

What are the signs of a good branding? well branding is not only to get selected over your competitors but to insure that the consumer’s sees you as the answer to their needs and desires!, good branding are the ones that connect by sending a clear message and strong credibility to consumers and customers, making them to select your product or service.

A good brand understands the customer’s needs and wants! by doing that it creates a loyal and engaged customer.

Why branding is so important in todays marketing? Branding is the most important piece of a marketing communication strategy, it is what will give you an advantage over the competition, in short is a promise to your customer the best service in the market!

We all want to be ahead of the competition, therefore we need to define, research new trends and invest time in building trust and loyalty.

Knowing the needs and habits of current and prospecting customers is a must, guessing and hoping to understand what the consumers think is a bad idea, knowing exactly their mental disposition is very important therefore researching their behaviour is a paramount.

It is important that branding represent the business purpose, allows marketing plans to your align with company strategies and objective.

Logo, LOGO, Logooooo! Logo is the most important part of a brand, it should be a visual recognition of the products and services the company provides as well as the values that the company wants to represent!

Companies need to continue searching for new initiatives to evolving consumer environment , customers expect to engage in conversation with brands, therefore meaningful dialog and product customization are the key to succeed!

What to Know more ? Visit as at or send us an E-mail


“VIVA VOCE Marketing Group is Edmonton’s premiere Social Media Marketing, Social Media Management and Social Media Content Production firm. Edmonton’s only Social Media Marketing, Management and Content Production firm with our own in-house production staff, making all you photo, video and graphic design needs a one stop shop away. CONTACT US NOW to set up your consultation, whether you are looking for an effective Social Media Marketing strategy, ongoing multi-platform Social Media Management, high quality Social Media Content Creation, or all 3 services, we have what you need.”

5 views0 comments

Recent Posts

See All

Thirty years ago the creation of the World Wide Web (WWW) a tool that permits us to communicate through a computer connected to the Internet was developed by British physicist name Tim Berners-Lee o

Hashtags are searchable key words, Meta Data or better known as"Tags" that are on your personal timeline, webpages or photos to help categorize your posts. This is used to helps people find posts abou

Marketing yourself on Social Media is a phenomenal way to stay in touch with your customers, as well as reach out to potential new clients for you to work with. Having said that, there are 5 main qual