Confused about Branding? well you are not alone; we all ask what is branding? the popular version was that at the beginning it was a symbol to identify ownership of a product or service!
Branding was used to identify your product from the competition, now a days it is more important than ever specially in Marketing, it is the immediate recognition from a customer when they see the logo of your company or product!
Branding is a movie target and marketers need to evolve according to consumer’s behaviour!
What are the signs of a good branding? well branding is not only to get selected over your competitors but to insure that the consumer’s sees you as the answer to their needs and desires!, good branding are the ones that connect by sending a clear message and strong credibility to consumers and customers, making them to select your product or service.
A good brand understands the customer’s needs and wants! by doing that it creates a loyal and engaged customer.
Why branding is so important in todays marketing? Branding is the most important piece of a marketing communication strategy, it is what will give you an advantage over the competition, in short is a promise to your customer the best service in the market!
We all want to be ahead of the competition, therefore we need to define, research new trends and invest time in building trust and loyalty.
Knowing the needs and habits of current and prospecting customers is a must, guessing and hoping to understand what the consumers think is a bad idea, knowing exactly their mental disposition is very important therefore researching their behaviour is a paramount.
It is important that branding represent the business purpose, allows marketing plans to your align with company strategies and objective.
Logo, LOGO, Logooooo! Logo is the most important part of a brand, it should be a visual recognition of the products and services the company provides as well as the values that the company wants to represent!
Companies need to continue searching for new initiatives to evolving consumer environment , customers expect to engage in conversation with brands, therefore meaningful dialog and product customization are the key to succeed!
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