All Signs Point to Video
With the advancements in digital media, the face of online advertising seems to have found its niche, and it’s VIDEO. In the past text and photo reigned supreme, with video trailing in the back because of the difficulty commonly associated with producing, hosting and distributing video content. Now fast forward to 2016 and you will find that the entire world is optimized for video. Not only can you record, edit and upload HD quality video from your handheld device, you can view, comment and share it at the click of a button as well.
As a business, what does this mean for you? More importantly, how can you fully exploit this new found area of opportunity?
On a B2C level, this presents you with an invaluable too… Because video combines both audio and visual stimulation, the levels of engagement are significantly higher. How high exactly? Well Studies have found that video is 600% more effective than print and direct mail combined! They also found that 60% of visitors to a site always watched video before reading text. Studies also show that 80% of viewers remember a video ad that they saw in the last 30 day. 26% went on to look for more information about the product, while 22% went on to review the product site, 15% reached the brand site and 12% actually made a purchase.
On a B2B level, video is equally as important! More so because everyone is moving a much faster pace, and time most definitely equals money. Switching presentations from text to video drastically reduces presentation time, while significantly increasing presentation value as well. In fact, a study by “WeCapture” showed that 59% of Senior Executives preferred video over text. In a similar study conducted by Forbes, it was found that 75% of Executives watched video while working, with 65% navigating to a site after watching a video on YouTube.
When you take into account that one minute of video is worth about 1.8 million words, none of this should come to you as a surprise. This, coupled with the fact that you can add photo and text to video, but you cannot do the reverse, leaves video as the ultimate Content Marketing tool for 2016 and beyond. If you haven’t added a video solution to your marketing portfolio, you might already be lagging behind!
VIVA VOCE Group is Edmonton’s premiere Social Media Marketing, Social Media Management and Social Media Content Production firm. Edmonton’s only Social Media Marketing, Management and Content Production firm with our own in-house production staff, making all you photo, video and graphic design needs a one stop shop away. CONTACT US NOW to set up your consultation, whether you are looking for an effective Social Media Marketing strategy, ongoing multi-platform Social Media Management, high quality Social Media Content Creation, or all 3 services, we have what you need