Advertising on Social Media
Social Media has revolutionized the way the world interacts, and when it comes to the world of marketing, this statement rings even truer. Advertising on traditional television comes with a hefty price tag, but what are you really getting? Potential viewership that you cannot track? Exposure to people who may or may not be interested in what you are marketing? A limited number of on air commercials at any given time? Being limited to advertising during a specific time?
With Social Media Marketing, you get to choose the parameters that a viewer has to meet before they are exposed to your video, and the number of parameters you can use to choose your audience are plentiful. Not only can you use age, race and sex, but you can also isolate your potential audience geographically, according to frequent search engine entries, and whether they are on PC of mobile phone, you can even structure your ads to behave differently on specifics platforms (iOS, Android or Windows.) As if that’s not enough, with pay per click ads, you only get charged for ads that your viewers watch from start to finish, actually click and interact with.
And if that isn’t enough, with Social Media Marketing you get to real time analytical data that informs you how your post is performing and if it’s not performing up to par, you can pull that ad out of rotation. Analytical data is one of the key features that makes social media marketing so effective, because it allows you to be able to decipher what works for your particular brand, gauge viewer engagement, and measure actual viewer conversion. Simply put, if you are not advertising on social media, you are doing yourself a disservice.
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VIVA VOCE Group is Edmonton’s premiere Social Media Marketing, Social Media Management and Social Media Content Production firm. Edmonton’s only Social Media Marketing, Management and Content Production firm with our own in-house production staff, making all you photo, video and graphic design needs a one stop shop away. CONTACT US NOW to set up your consultation, whether you are looking for an effective Social Media Marketing strategy, ongoing multi-platform Social Media Management, high quality Social Media Content Creation, or all 3 services, we have what you need.