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5 Non-negotiables of Social Media Marketing

Marketing yourself on Social Media is a phenomenal way to stay in touch with your customers, as well as reach out to potential new clients for you to work with. Having said that, there are 5 main qualities that are not negotiable if you are planning to run a successful Social Media Marketing campaign.


1. Quality

The quality of the content you post needs to be consistent and of a high quality. Low resolution and badly edited photos, or choppy cell phone quality videos is the quickest way to get blacklisted by people and find yourself on the blocked list. Quality always trumps quantity, so remember that next time you are about to put something out there for the whole world to see.


2. Compounding Your Work

Regular scheduled posting of high quality engaging content is always the way to go. Making sure that you adhere to a set schedule adamantly will ensure that over time, you will amass a plethora high quality content for your customers to view and share. The worst thing you can do is upload something that gets the masses talking, and then not be heard from again. Getting and keeping people’s attention is never a bad idea.


3. Listen

Be open to feed back (positive or negative) and take the time to read what others are saying about you, your competition, and your react accordingly. Taking the time to listen to what the consumers have to say will allow you to know exactly what they need, and they you can deliver it to them. The worst thing any organization can do is pick up a reputation for ignoring its clients, reputations like that are extremely difficult to repair, avoid earning them at any and every cost.


4. Accessibility

Replying questions and concerns voiced via Social Media is key when it comes to ensuring that your clients remain engaged. If you don’t handle their concerns, people usually go and find someone who will. Not only do you become the source for information, be it important or not, but people feel at ease approaching you and will be much more likely to do so in the future.

5. Reciprocate

Social Media is all about socializing, simply blasting people with information will get you tuned out fast, but liking, sharing and commenting on other people’s posts will get them to engage with you as well. Creating and controlling the conversation is always a winning strategy.


If you follow these 5 basic non negotiables you will be well on the way to mastering Social Media Marketing, and taking your brand to the next level.


VIVA VOCE Group is Edmonton’s premiere Social Media Marketing, Social Media Management and Social Media Content Production firm. Edmonton’s only Social Media Marketing, Management and Content Production firm with our own in-house production staff, making all you photo, video and graphic design needs a one stop shop away. CONTACT US NOW to set up your consultation, whether you are looking for an effective Social Media Marketing strategy, ongoing multi-platform Social Media Management, high quality Social Media Content Creation, or all 3 services, we have what you need.

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